Captured the UK launch of Jägermeister Orange at The Little Orange Door in Clapham, transformed into The Little Orange Stag for the start of the brand’s Orange Era. As a London event photographer, I documented the playful, immersive details: the orange telephone box, tattoo station, DJs, and guests enjoying Jägermeister Orange inspired cocktails and ice cold shots.

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From candid reactions to bold detail shots and social-ready frames, I captured the energy, colour, and personality that made the launch feel like a proper celebration. The result is a set of images built for Jägermeister’s social channels, press coverage, and future campaign use.