Electronic Arts’ daytime corporate party at Phantom Peak in London was a brilliant one to shoot because the whole venue is built as an immersive, open-world experience where guests explore a story-led town and meet characters as they go.

 

I captured photo and video throughout the event, then fit in headshots in between while everything was still happening, so people could step out for a couple of minutes and jump straight back into the experience.

 

The performers and in-world interactions gave the day a constant sense of movement and surprise, which made it perfect for candid moments as well as polished coverage.